Author Archives: mronan

Mobile banking reaches critical mass for big banks

The 4Q11 financials from both JPMorgan Chase and Wells Fargo underline the extent to which mobile banking has emerged as a key banking channel, while also indicating that online penetration may have reached a ceiling.

  • Chase:
    • Between 4Q10 and 4Q11, Chase grew its active mobile banking customers by 57%, while during the same period active online banking customers increased by 3%
    • Active online banking customers as a percentage of total Chase checking customers rose from 62% in 4Q10 to 65% in 1Q11, but has remained at 65% for the three subsequent quarters.  Active mobile customers as a percentage of checking customers rose from 20% in 4Q10 to 32% in 4Q11
    • Active mobile customers as a percentage of active online customers rose from 32% in 4Q10 to 48% in 4Q11
    • The rate of growth in active mobile customers does not yet show signs of abating.  The quarterly growth rate fell from 13% in 1Q11 to 9% in 2Q11, but then increased to 10% in 3Q11 and again to 16% in the most recent quarter

  • Wells Fargo:
    • Active mobile customers increased 55% between 4Q10 and 4Q11.  During this period, active online customers rose 8%
    • Active mobile customers as a percentage of active online customers rose from 26% in 4Q10 to 37% in 4Q11

Brighter outlook for small business lending

In recent quarters, there has been significant growth in U.S. commercial lending, with many leading banks predicting that this strong recovery will continue in 2012. And now the small business lending market, which has been in the doldrums since the onset of the financial crisis in 2008, is starting to show some signs of life.

JPMorgan Chase reported today that it grew EOP business banking loans for the fifth consecutive quarter in 4Q11.  Business banking loan originations increased 24% in 2011 (although the stop-start nature of the recovery is seen in the fact that business banking originations were down 4% y/y in 4Q11).

Other positive signs in the small business loan market:

  • The most recent issue of the Federal Reserve’s Beige Book highlighted a pickup in business loan demand (some leading banks have claimed that weak demand, rather than more restricted access to credit, has been the main impediment to small business loan growth).
  • There are signs of improvement in the broader economy (notably a decline in unemployment rate) , and these macroeconomic factors tend to have a strong impact on consumer and small business optimism.
  • And small business optimism is indeed recovering. The National Federal of Independent Business’s Index of Small Business Optimism rose 1.8 points to 93.8 in December, which is still below the key 100-point threshold, but up from a low of 81 in March 2009. Signs of an improved outlook can also be seen a recent TD Bank small business survey.

So, banks have significant opportunities to build their small business franchises.  However, many banks need to recognize that they have suffered reputational damage in recent years, and should focus on developing an integrated sales and marketing strategy to re-position themselves as a trusted provider of financial products, services and advice to U.S. small businesses.

JPMorgan Chase continues to add branches and sales specialists

Given that there is much discussion in banking circles on the future of the branch, it is interesting to note that JPMorgan Chase is continuing to grow its branch network, as well as continuing to grow specialist staff numbers (notably personal bankers and sales specialists).  According to data published this morning for its Retail Financial Services unit:

  • Chase’s retail branch network rose by 240 over the past year, and by 112 in the quarter, to 5,508 branches.  Although it recently scaled back its aggressive branch expansion plans, it sees significant opportunity to expand its retail network in selected markets, such as Florida.
  • It now has more than 6,000 sales specialists, which represents a y/y increase of 23%.  Chase ratio of sales specialists per branch increase from 0.93 in 4Q10 to 1.09 in 4Q11.
  • Chase has also significantly grown its network of personal bankers, with an increase of 12% in the past year, to 24,308.  As with sales specialists, the ratio of personal bankers per branch rose, from 4.13 in 4Q10 to 4.41 in 4Q11.