Thought Leadership
Domain expertise is central to EMI’s success, and to the value we bring to our clients. We anticipate market trends and marketing realities. We research issues with rigorous inquiry, building a foundation for imaginative and pragmatic advice. Our founder and managing directors are sought-after contributors to industry publications and events.
White Papers
- Win More of the Q4 IT Budget Spend: 3 Marketing Tactics
- What Works: 5 Takeaways from our Latest Channel Marketing Research
- How Marketers Can Avoid a Big Data Disaster
- Getting Content In-Front of IT Decision Makers
- Marketers and Salespeople: Like cats and dogs? Or can they learn to cooperate?
- Boosting Wholesaler Performance: The Case for Intermediary Relationship Marketing
- The Leaky Bucket: Managing B2B Email Lists in a Deliverability-Focused World
- New Perspectives on Social Media: Sales Enablement in Financial Services
- Taking Early Advantage of the Business Turnaround to Drive Profitable Growth from Business Cards
- Sales Enablement: Develop the Tools that Deliver Results
- Chasing Customers: Capturing Deposits in Today’s Economy
- The Transformation of Small Business Banking
- Reinventing Loyalty by Rewarding the Banking Relationship
- Expanding Rewards Impact While Maintaining Program ROI
- From Fun to Functional: Using Gamification to Win in Banking
Practitioners Guide
Infographics and Presentations
- The Reason for Net Income Change in Banks
- Commercial Lending
- 2013 Payment Industry Trends
- The Role of Small Business Advisors
- E-Commerce Continues Robust Growth Over Thanksgiving
- Social Media Payment Applications (5th Annual Mobile Banking & Emerging Applications Summit)
- Infographic: What Drives Payments Adoption?
- Customer Strategy = Success Session (All About The Cloud 2013)
Webinars
