Sallie Mae sought to acquire, activate and monetize bank, credit union and affinity partners as a new channel for marketing educational finance. EMI developed a suite of customizable marketing components, from branch merchandising and training to social and digital media campaigns. Applying these tools to four regional banks, we achieved faster time-to-revenue and created a “lighthouse” model for more effective onboarding of future financial partners.
The Result

Delivered 180% higher marketing ROI than previous communications model.