Ian MacDonald
Director, Banking Practice

More than 20 years of banking industry marketing experience across commercial, business and consumer. Deep understanding of banking products, services and customer segments. Expert in developing multi-channel data-driven marketing strategies aligned to client objectives and partnering with client leadership in marketing, sales and product to deliver positive outcomes.

Client experience includes: Bank of America, Citizens Bank, PNC, Santander, UMB

BS, Business Administration, Trinity University; MBA, The University of New Hampshire

Motto: “Defining success is the first step in achieving it.”