Tag Archives: bank

Direct banks continue to grow deposits

Direct banks continue to outpace bricks-and-mortar banks in terms of deposit growth.  These direct banks continue to aggressively promote high rates, and are also benefiting from consumers’ increased comfort with online banking.

—USAA grew deposits 16% in 2009 to $33.5 billion

—Ally Bank (a unit of GMAC) grew deposits 55% y/y to $30.0 billion at the end of 2009, based on offering high rates on deposits, strong customer services, clear terms and conditions, and a significant investment in advertising.

—American Express launched its Personal Savings from American Express program in the second quarter of 2009, and this contributed to its U.S. retail deposits rising 70% y/y to $26.3 billion at the end of 2009.

–Like American Express, Discover has been on the hunt for deposits in order to create more diverse funding sources for credit card and other lending. Its deposits rose 114% to $14.8 billion at the end of 2009.

–Bucking the high-growth trend were ING Direct, which grew U.S. deposits by only 5% in 2009, having grown at very strong rates in recent years.  In addition, E*Trade Bank reported a decline in deposits in 2009, as it sought to reduce its balance sheet.

Going forward, the rate of growth in deposits for direct banks should moderate (with many of these banks having attained a critical mass of deposits that they can deploy to fund lending).  The focus for many direct banks will shift from aggressive deposit acquisition to customer retention as well as cross-sell of additional products and services.

3Q09 Bank deposit trends

The large U.S. banks continued to reduce rates paid on interest-bearing deposits in 3Q09, as deposit competition eases.  Many banks reported q/q declines in average deposits.  However, with banks’ loan portfolios also shrinking, most of these banks improved their loan-to-deposit ratios.

The largest banks (Bank of America, Wells Fargo and Chase) offer by far the lowest rates; Wells Fargo’s rate fell 3 bps between 2Q09 to 3Q09, to 0.57%.  Regional banks maintain relatively higher rates, with KeyBank’s average rate above 2%.

For most banks, there was stronger growth in noninterest-bearing deposits, with many regional banks reporting double-digit annualized increases between 2Q09 and 3Q09.

Bank

Average Interest-Bearing Deposits ($BN, 3Q09)

Annualized Change in Interest-Bearing Deposits
(2Q09-3Q09)

Rate on Interest-Bearing Deposits (3Q09)

Rate Change (2Q09-3Q09)

Non-Interest Deposits (3Q09)

Annualized change in Non-Interest Deposits (2Q09-3Q09)

Bank of America (domestic)

$654.2

+6%

0.98%

-24 bps

$259.6

+18%

Wells Fargo

$633.4

-3%

0.57%

-3 bps

$172.6

-4%

Chase

$661.0

-7%

0.65%

-5 bps

N/A

N/A

PNC

$146.9

-13%

1.04%

-21 bps

$41.8

+8%

U.S. Bank

$129.4

+11%

0.92%

-8 bps

$37.0

-4%

SunTrust

$95.2

-2%

1.40%

-27 bps

$24.5

-1%

Capital One

$103.1

-15%

1.86%

-22 bps

$12.8

+6%

BB&T

$89.9

+56%

1.37%

-26 bps

$17.4

+50%

Regions

$73.7

-5%

1.62%

-16 bps

$21.1

+14%

Key

$54.4

-3%

2.10%

-12 bps

$13.6

+37%

Zions

$31.9

-4%

1.21%

-25 bps

$11.4

+27%

M&I

$33.5

+12%

1.58%

-13 bps

$7.9

+28%

Huntington

$33.4

-1%

1.92%

-19 bps

$6.2

+5%

The demise of bank branches?

In August 2009, Bank of America signaled that it would be reducing its branch network by up to 10%.  Some industry commentators took this to be indicative of the longer-term demise of the branch channel.  These analysts pointed to branch costs, as well as the increased usage of online banking and related services.  Most leading U.S. banks did reduce branch numbers in 3Q09.  However, many of these banks acquired other banks over the past year, and the reduction in branch numbers comes from the elimination of overlapping branches.

Going forward, banks may well continue to shave branch numbers in order to control costs and reduce branch density.  However, we do not envisage the demise of the branch channel.  What we are seeing is a re-evaluation of the role of the branch, given that online banking, online bill payment and mobile banks are not accounting for a growing share of day-to-day banking transactions.  In the future, branch activities will be more focused on complex interactions, such as lending, marketing of new products and services, the provision of financial advice and general relationship development.

The following are branch counts for leading banks in 3Q09 (with changes from 2Q09 in parentheses)

  • Wells Fargo: 6,653 (down 15)
  • Bank of America: 6,008 (down 101)
  • Chase: 5,126 (down 77)
  • PNC: 2,553 (down 53)
  • Regions (down 4)
  • BB&T: 1,859 (up 354, due to acquisition of Colonial Bank)
  • SunTrust: 1,690 (down 2)
  • Fifth Third: 1,306 (no change)
  • Citi Retail Banking North America: 1,051 (up 21)
  • KeyBank: 1,003 (up 10)
  • Huntington: 610 (no change)
  • Comerica: 444 (up 3)