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Tag Archives: logo

Common Themes in Bank Taglines

August 28, 2019

The tagline is an integral part of a bank’s brand identity: it cuts to the core of what the bank aspires to represent for its clients. Banks will typically create a new tagline following a large merger, as an integral element of a major brand overhaul, as part of a new advertising campaign, or even in response to a crisis event.

In creating a new tagline, banks should consider a number of key factors. An effective tagline:

  • Is short and easy to understand
  • Is consistent with other bank brand elements
  • Reflects the bank’s overall positioning and value proposition
  • Provides themes for advertising and marketing campaigns

With these factors in mind, the following are some themes used by leading U.S. banks in developing their taglines:

Posted in Banking, Marketing | Tagged bank, brand, logo, Marketing, tagline

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