Bank of America recently launched the BankAmericard Basic Visa, featuring a single APR of Prime +14% (17.25%) on purchases, balance transfers and cash advances, and no default rate. The card also has no over-limit fee, a flat late fee of $39, no introductory offer, and no universal default.
Given the arrival of new credit card legislation in the coming months, this type of pricing could become the norm in the coming quarters. The card launch also reflects a bank-wide emphasis on clarity. In April 2009, the bank introduced the Clarity Commitment for mortgages, and extended this to home equity loans in November. It also recently launched online advertising, promoting “clear, easy-to-understand products.”
This card is a part of a suite of BankAmericard-branded credit cards, which also include Visa, Cash Rewards Visa Signature and Power Rewards Visa Signature. These cards have an APR range (10.99%-19.99% on Visa, and 12.99%-20.99% on Card Rewards and Power Rewards). And the three cards have a 24.24% rate on cash advances and 27.24% default rate.
Bank of America reported in mid-October that it plans to impose annual fees on some of its credit cards. In the short term , this will probably create some bad press for the bank. However, all of the leading card issuers are overhauling their pricing models to address new card legislation as well as huge increases in charge offs and provisions for credit losses. So, we should expect greater proliferation of annual fees, as well as lower incidence of introductory offers and higher APRs. Some examples below of cards from leading issuers that feature annual fees (this list does not include secured cards, many of which come with annual fees):
CapitalOne No Hassle Cash Rewards: $39 annual fee
Fifth Third Platinum Prime MasterCard: $89 annual fee (although note that the APR on this card is Prime + 0%
PNC points Visa Signature: $75 annual fee (waived with $20,000 in annual spending on the card)
U.S. Bank FlexPerks Travel Rewards Visa: $49 annual fee (waived first year, and waived any year when at least $24,000 is charged to the card)
Escape by Discover: $60 annual fee
And of course, American Express has increased marketing of its charge cards, all of which have annual fees.
Ironically, Wells Fargo appears to have dropped the $19 annual fee that came with its credit card rewards program. Rather than market an optional rewards program to cardholders, it simply promotes rewards and non-rewards credit cards. Wells Fargo still imposes an annual fee (of $12) for an optional rewards program with its check card, and does allow customers to pool rewards earned on check and credit card spending.
The latest Federal Reserve update on Assets and Liabilities of Commercial Banks in the U.S. (http://www.federalreserve.gov/releases/h8/current/) reported that commercial and industrial lending rose$2 billion, to $1,374 billion in the week ended October 228, 2009. This is a break is the long and consistent decline in C&I loans (with a fall of 13% since September 2008). However, it is too premature to say whether this is a blip, or whether the decline in such lending has plateaued.