Four Takeaways from Credit Card Issuer 1Q14 Financials

The following are four key takeaways from the 1Q14 financials for 13 U.S. banks with significant credit card operations.

  1. Some improvement in outstandings performance
  2. Continued volume growth
  3. Charge-off rates at or below historic norms
  4. Little change in industry profitability

Average outstandings for the 13 issuers in 1Q14 were unchanged y/y, an improvement from a 2% y/y decline in 4Q13.

  • For the four largest issuers—Chase, Bank of America, Citi and Capital One—the rate of decline in average outstandings improved from 5% in 4Q13 to 3% in 1Q14.  Capital One highlighted progress made in working through run-off portions of the acquired HSBC portfolio, and it expects outstandings growth in the second half of 2014.  Other issuers are ramping up new account production: Bank of America originated more than 1 million new accounts for the third consecutive quarter, while Chase opened 2.1 million new accounts in 1Q14, 24% higher than 1Q13.
  • For Tier 2 bank card issuers—Wells Fargo and U.S. Bank—the rate of outstandings growth rose from 7% in 4Q13 to 8% in 1Q14.  Wells Fargo benefitted from the continued growth in credit card penetration of its retail banking households, which rose from 34% in 1Q13 to 38% in 1Q14.
  • Similarly, regional bank card issuers grew average loans 6% in 1Q14, compared to 5% in 4Q13.
  • Credit card loan growth rates for the former ‘monolines’—American Express and Discover—were unchanged at 4%.

Eight leading issuers reported 7% y/y growth in credit card volume in 1Q14, slightly lower than the 4Q13 increase.  Three issuers—Wells Fargo, Chase and U.S. Bank—reported double-digit percentage growth in 1Q14.  In general, issuers appear committed to continuing to push volume growth, as evidenced by the launch of new rewards cards with strong earnings potential (e.g., American Express Everyday), as well as enhancements to existing rewards programs.

12 of the 13 issuers reported y/y declines in net charge-off rates in 1Q14.

  • 12 issuers now have charge-off rates below 4%.  The only major issuer with a charge-off rate above 4% is Capital One, who reported that the acquired HSBC card portfolio added about 25 basis points to its charge-off rate in 1Q14. It expects that the impact of this portfolio would be mostly gone by the end of the second quarter.
  • 10 reported charge-off rate increases between 4Q13 and 1Q14. This were attributed to seasonality, as well as indications that rates are starting to move back towards normalized levels as issuers seek to build outstandings growth.
  • However, it is worth noting that delinquency rates—which have traditionally been a leading indicator of future directions in charge-off rates—continue to decline on both a y/y and q/q basis for most issuers.

The six issuers who provide card-related revenue and cost information, reported that card profitability was virtually unchanged between 1Q13 and 1Q14.  Revenue growth remains elusive, declining 1%, as net interest income fell 2%.  The relatively strong rise in card volume did not translate into similar growth in noninterest income, as issuers are enhancing their rewards programs, which eats into interchange income (e.g., Discover reported that its rewards rate 11 bps y/y to 1.03% in 1Q14).  Noninterest expenses (reported by five issuers) were unchanged y/y, while provisions for loan losses rose 6%, as issuers anticipate future charge-off increases.

Top Credit Card Issuers’ 4Q13 Financials: Takeaways and Implications

A scan of 4Q13 and full-year 2013 financials for 13 leading U.S. credit card issuers revealed the following trends in outstandings, volume and credit quality:

Outstandings

Average outstandings continued to decline y/y for the top 4 issuers, but rose in other issuer categories:

  • Although outstandings for the largest issuers continue to decline, there is evidence that these issuers are now at a inflection point, where growth in new vintages is starting to exceed declines in run-off portfolios.  Chase claimed that it reached this inflection point in the second quarter of 2013, and expects to generate moderate outstandings growth this year.  Bank of America is pointing to strong growth in account production, with 1 million new accounts opened in each of the past two quarters.
  • Discover and American Express both increased outstandings by 4% y/y; this led to net interest income growth, of 10% and 8%, respectively.
  • Wells Fargo grew average outstandings 8%, as it grew new accounts by 29% y/y .  Credit card penetration of Wells Fargo retail banking households rose from 27% in 1Q11 to 37% in 4Q13.

As there is growing consensus that the economy will grow robustly in 2014, improved consumer confidence should translate into increased credit appetite, which issuers will look to meet with targeted campaigns and pricing (on introductory rates rather than go-to APRs).  In addition, in recent years, issuers have focused on higher FICOs (which we discussed in a recent blog), but now may look to develop campaigns, product and pricing for other segments.

Volume

The 7 issuers reporting annual volume data generated an increase of 8% between 2012 and 2013.  Growth in volume continues to outstrip outstandings, as debt-wary consumers continue to see the credit card as more of a payment than a borrowing tool.

  • In general, issuers grew volume from a combination of new account production and increased existing cardholder spending.
  • American Express’ 9% growth was boosted by a 12% increase in small business spending, marking the fourth consecutive quarter of double-digit growth.

In 2014, issuers will be looking to benefit from growth in consumer spending as the economic recovery takes shape, so we should expect a continuation of tiered earnings in rewards programs, as well as communications and offers targeted at key stages of the cardholder life cycle (card acquisition, activation, retention and ongoing card usage).

Credit Quality

Charge-off rates for many issuers are at or below historic lows, with all issuers reporting 4Q13 rates below 4%.

  • In the aftermath of the financial crisis, some of the leading issuers experienced huge spikes in their charge-off rates.  The charge-off rate for Bank of America’s U.S. Card unit rose to more than 14% in the third quarter of 2009, while the rate for Citigroup’s Citi-Branded Cards-North America unit peaked at 10.78% in 2Q10.  The chart above shows that charge-off rates for these issuers have returned to normal levels.
  • Low charge-off rates—and the expectation that these rates will remain low—enable issuers to maintain reduced loan loss provisions.  This in turn boosts profitability even as issuers struggle to grow revenues.  Some of the leading issuers reported strong y/y declines in provisions in 4Q13, including Chase (-46%) and American Express (-27%).

As issuers push for outstandings growth in 2014, the expectation is that charge-off rates will rise.  However, there are indications that rises in charge-off rates will be moderate.  30+ day delinquency rates (leading indicator for charge-off rates) continue to fall.  In addition, the credit card sector has changed fundamentally in recent years; neither consumers nor issuers see credit cards want to return to the borrowing/lending culture that pertained prior to the financial crisis.

Leading U.S. Credit Card Issuers Continue to Shy Away from Lower FICO Segments

The leading U.S. credit card issuers continue to benefit from historically low charge-off rates, but they have struggled to shift the needle in terms of revenue growth.  This is mainly due to anemic outstandings growth, as consumers remain reluctant to borrow, and issuers continue to have strict underwriting criteria.

There are now signs that issuers are looking to build their credit card loan portfolios.  Issuers like Discover, Wells Fargo and SunTrust reported strong y/y growth in end-of-period credit card loans.  And although outstandings for the three leading issuers—Chase, Bank of America and Citi—continued to decline, they have indicated that they expect their portfolios to grow in the coming quarters.

As issuers look to drive outstandings growth, they will need to change underwriting criteria that has resulted in the composition of portfolios switching significantly towards higher FICOs.  And our analysis of the most recent issuer data shows a continuation of this trend.

The following graphic presents changes in outstandings by FICO segment for leading issuers between end-3Q12 and end-3Q13, separated into three issuer categories: big three; fast-growth second-tied issuers; and regional bank card issuers.  We see that most issuers continue to focus growth efforts on the higher FICO segments.

As issuers look to catalyze credit card portfolio growth, they need to focus marketing investments on a broad range of consumer segments.  Issuers must continue to optimize relationships with affluent consumers, through cross-sell campaigns, loyalty programs, as well as targeted offers to drive acquisition, retention and ongoing usage.  They also need to re-engage with lower FICO segments, with new products and pricing, more flexible underwriting, information and advice to help cardholder manage debt, as well as programs to enable secured cardholders qualify over time to be upgraded to an unsecured credit card.  And for all consumer segments, issuers need to develop a balanced positioning of credit cards as effective tools for both making payments and accessing credit.