The Hartford
Financial advisors are a tough sale. So when The Hartford wanted to break through to thousands of investment professionals with a complex new product, EMI applied a proven technique. We developed tools that provided the intermediaries with a competitive advantage: turnkey lead qualification and scripted needs conversations that helped them sound smart and made the complex retirement product easier to sell.
Financial advisors are a tough sale. So when The Hartford wanted to break through to thousands of investment professionals with a complex new product, EMI applied a proven technique. We developed tools that provided the intermediaries with a competitive advantage: turnkey lead qualification and scripted needs conversations that helped them sound smart and made the complex retirement product easier to sell.
The Result
Exceeded objectives and gained market share.
