Fifth Third Bank
Fifth Third Bank needed to increase staff knowledge of their rewards program to increase card penetration and to capture more cross-sell opportunities. EMI rebranded the program, developed an internal communications program including a training Playbook and sales tools, and created an online, interactive training game designed to increase field engagement and build competence and confidence.
Fifth Third Bank needed to increase staff knowledge of their rewards program to increase card penetration and to capture more cross-sell opportunities. EMI rebranded the program, developed an internal communications program including a training Playbook and sales tools, and created an online, interactive training game designed to increase field engagement and build competence and confidence.
The Results
As a result of the training, 85% of the retail team was certified on the rewards program in under 8 weeks.
