SunTrust Cardival
After years of outsourcing, this leading bank brought its credit card business back in house. To accelerate client-facing teams’ competence and confidence in presenting the payments product line to customers and prospects, EMI developed an innovative gamification program supported by branch huddle guides and easy reference cards.
After years of outsourcing, this leading bank brought its credit card business back in house. To accelerate client-facing teams’ competence and confidence in presenting the payments product line to customers and prospects, EMI developed an innovative gamification program supported by branch huddle guides and easy reference cards.
The Result
Without any corporate mandate or incentive, 85% of employees undertook the training in less than 3 months, and branch sales were at an all-time high.
