This communications leader needed a channel reinvention for the multi-billion dollar small business segment and EMI delivered. Our fast-paced discovery revealed a need for tools, training and traction with the largely novice sales force, across direct, phone and VAR channels. We defined new sales best practices, and implemented quarterly campaigns that delivered lead generation and cross-sell skills, new product launches, and vertical market expertise.
The Result

Four years later, EMI’s methodologies and models are still being applied to exceed sales goals.