More than 15 years experience in marketing strategy and execution, and competitor and market analysis. Passion for understanding customer motivation and behavior and finding ways to turn that understanding into more effective sales and marketing strategies. Experience across a broad spectrum of industries turning data-driven market insights into initiatives that produce top- and bottom-line results.

Client experience includes: State Street Global Advisors, IBM, Honeywell, Comverse, New England Journal of Medicine, Schlumberger, Novo Nordisk, TXU.

BA, Magna Cum Laude, Yale University; MBA, Babson College.

Motto: “If you can’t plausibly explain how an initiative will positively affect customer behavior, you shouldn’t do it.”