As banks reduce budgets for consumer lending, growing deposits has become ever more important, both to gather assets and to drive effective acquisition. We’ve just released an in-depth benchmarking and analysis of the leading deposit generation programs in banking today to help banks assess competitive marketing messaging, media, and content, understand best practices and monitor deposit industry financials to learn who’s winning, and why.
Specifically, the report includes two volumes:
- 50 pages of trends and analysis including market share of the top banks, perspectives on how well each is doing in growing deposits (based on their deposit performance through 3Q08), categories of deposit programs – online and offline, marketing trends, with leading features and innovations recently seen.
- A deep dive into the marketing programs of 20 banks — from the national leaders to regional innovators to the aggressive online banks (100+ pages of analysis).
If you are interested in learning more about this report, please email Alicia at arecupero@emiboston.com.
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