Greg Smith
Director, Technology Practice
20 years of experience in translating business objectives into go-to-market strategies and integrated campaigns. A passion for CRM and segment-driven messaging and content. Proven ability to engage audiences via direct, digital and social channels as they move through the B2B or B2C sales cycle. Skilled at driving revenue and profitability in channel and direct sales models.

Client experience includes: EMC, RBS Citizens, American Express, MBNA, General Motors, Celebrity Cruise Lines and Ann Taylor.

BS, Business Administration, Saint Michael’s College.

Motto: “When everyone is thinking alike, no one is thinking very much.”