Barack Obama has captured many hearts and minds in our nation.  What does his call for responsibility and action mean for marketers–those of us who focus on driving growth and loyalty?

Our new President said, “On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord.” Doesn’t this describe our most important goal as marketers? Creating a unity of message and purpose among our sales and service professionals who deliver our value to customers? An honest and consistent approach that meets customer needs, and a sincere desire to do so with an experience that is the best…these make for competitive advantage and the power to prevail and succeed…even through these challenging times.  Leadership is made of this.